With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.

These marketers, known as affiliates, act as the primary bridge between the casino and the general public.

The Mechanics of Getting Paid

Marketers receive specialized URLs that track exactly which players they have referred to the betting site.

Under a RevShare deal, the marketer becomes a partner with the casino, taking a cut (usually 25% to 45%) of the referred player's net losses for life.

• Affiliates only get paid on the 'Net Gaming Revenue,' meaning the casino deducts the cost of bonuses and licensing taxes first
• If a referred player wins a massive jackpot, it can push the affiliate's account balance into the negative
• Most programs implement a 'No Negative Carryover' policy, wiping the slate clean at the start of every month

The Dark Side of Promoting Gambling

Promoting a highly addictive and financially risky product presents significant ethical challenges for many marketers.

However, shady affiliates often use aggressive, misleading tactics to trick vulnerable people into depositing money.

While the industry is incredibly lucrative, it is highly competitive and closely scrutinized by government regulators.